Dec 19, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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Sep 26, 20223 min read
Location Based Advertising: Is Anybody Really Out There?
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able to...
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Sep 5, 20223 min read
The Future of Software Automation within Marketing and Media Buying
AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...
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Dec 21, 20213 min read
The Art of Traditional Regional Media Isn't A DSP!
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...
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Jul 5, 20213 min read
Likes my As*! It’s Still About Sales and Profits!
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...
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Jun 14, 20213 min read
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
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Jun 7, 20213 min read
Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
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Apr 13, 20203 min read
Anyone need some kitchen cabinets? Attention to Detail is a Key Component of a Successful Campaign!
Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my home office PC, (remember that) answer some...
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Jan 28, 20193 min read
Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in...
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