Lazy and Stupid is No Way to Go Through Life, Kid!
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...
Dec 28, 20213 min read
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The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
Oct 6, 20204 min read
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The Math in Media: Radio Math
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...
Sep 22, 20204 min read
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