3 min read

3 min read

Dec 28, 20213 min read

Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

Oct 5, 20204 min read

The Math in Media: Digital Edition

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...

Sep 21, 20204 min read

The Math in Media: Radio Math

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look at both...

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FRANK GUSSONI

President & Founder of A3 media.

We’re Type A. We transform media from an expense into a smart investment.

Frank’s Take provides uncommon sense media buying advice for regional and mid-market businesses.

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