The Swing Back to Traditional Advertising
The pendulum of advertising is swinging back from the digital and social media hype to the “old school” traditional mediums, at least...
Oct 4, 20223 min read
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That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
Jul 19, 20222 min read
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Jeepers Creepers… Don’t Get Too Personal
The majority of consumers are more likely to make a purchase from a brand, when it gives them a personalized experience. They are more...
May 17, 20223 min read
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There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
Apr 19, 20223 min read
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The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
Feb 15, 20222 min read
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30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...
Jan 18, 20223 min read
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Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
Dec 14, 20212 min read
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Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
Dec 7, 20212 min read
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Regional Company’s Product Promotion Through Influencers
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would...
Nov 30, 20212 min read
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Maybe It’s Mirror Time!
Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and saying, “hello,...
Oct 19, 20213 min read
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By Educating Consumers, Regional Companies Can Grow Their Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...
Sep 7, 20212 min read
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Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
Aug 24, 20212 min read
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Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
Aug 17, 20212 min read
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UGC…Let’s Get Personal
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common use of social media. The...
Feb 9, 20213 min read
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Marketing and Advertising Are Two Different Things…
You and Your Agency Should Understand the Difference! While many people use the terms marketing and advertising interchangeably, they are...
Jul 15, 20202 min read
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In This Changing World the Only Thing Constant, seems to be Change! Adaptable Advertising in Changin
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their consumers for optimal...
Mar 31, 20202 min read
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3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow...
Feb 5, 20192 min read
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