Jul 18, 20222 min read
That’s The Way The Cookie Crumbles!
Marketing trends come and go, constantly evolving as brands attempt to leverage the newest technologies and respond to shifts in the...
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May 30, 20223 min read
Marketing Connections with Niche Networks
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...
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Apr 18, 20223 min read
There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
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Jan 18, 20223 min read
30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...
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Dec 22, 20212 min read
SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands
Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...
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Dec 14, 20212 min read
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
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Nov 30, 20212 min read
Regional Company’s Product Promotion Through Influencers
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would...
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Aug 23, 20212 min read
Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
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Aug 16, 20212 min read
Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
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Jun 14, 20213 min read
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
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Jun 7, 20213 min read
Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
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