May 10, 20213 min read
The Out of Home Comeback!
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...
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May 3, 20213 min read
Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
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Apr 19, 20212 min read
To LinkedIn or Not? It’s becoming the Question!
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I talking about? Truth is a hundred things,...
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Apr 5, 20213 min read
Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...
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Feb 23, 20213 min read
To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
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Feb 16, 20213 min read
Programmatic: It’s not just banner ads anymore!
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...
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Feb 9, 20213 min read
UGC…Let’s Get Personal
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common use of social media. The...
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Jan 26, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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Jan 19, 20213 min read
So, You Think You Can Be A Social Media Manager?
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems to think they can do. Gen...
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Jan 12, 20213 min read
The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...
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Dec 30, 20203 min read
We All make Mistakes. How You handle Them is the Key Factor!
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...
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Dec 15, 20203 min read
It’s Hard Work That Keeps Things Simple. Six Steps That Work for Us!
If you’re the boss of a company, be the boss. If you’re in charge of reconciliations, make sure the reconciliations get done. If you’re...
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Dec 8, 20202 min read
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
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Nov 3, 20203 min read
An Obligation to Employees and Management: A Pandemic Note to One’s Self!
Instead of discussing the ins and outs of micro market media, I would like to take a small detour, and discuss something that became very...
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Oct 13, 20203 min read
For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
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Sep 14, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Jun 8, 20203 min read
For Some, Working Remotely May Be the New “Normal”: Two Important Areas to Building the Best Virtual
For those of us who have been fortunate enough to remain working through these difficult times and not be on the front lines, we’ve...
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Jun 1, 20204 min read
A Peek Inside Post Pandemic Media Planning
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty that is to...
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May 26, 20202 min read
The Three Media Plans Every Company Needs Once the Nation Reopens
If you’re like me, you have heard just about every opinion and study known to man concerning COVID-19. While some will undoubtedly prove...
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Oct 21, 20193 min read
Regional Companies Gain Little to Nothing by Using Full-Service Agencies
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all their creative,...
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