Jan 2, 20243 min read
Deepfake Ads, When Technology Outpaces Intelligence
It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...
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Aug 1, 20223 min read
Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
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Apr 11, 20223 min read
The Real Goals of a Client-Agency Relationship!
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...
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Jan 25, 20223 min read
At Times, Transparency Can Be More Meaningful Than Data!
I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...
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Apr 13, 20203 min read
Anyone need some kitchen cabinets? Attention to Detail is a Key Component of a Successful Campaign!
Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my home office PC, (remember that) answer some...
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Sep 30, 20192 min read
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
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Feb 11, 20192 min read
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...
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Jan 23, 20192 min read
Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
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Jan 16, 20192 min read
Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a...
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Jan 11, 20192 min read
Regional Company’s Successes Can Be Dependent on Ad Trafficking
Mid-market companies should make sure their ad agencies are on top of potential trafficking pitfalls. Many regional clients don’t...
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Dec 17, 20182 min read
Delivery vs. Viewability; The Difference is Critical for Regional Companies
How real time bidding may tank a mid-market company’s digital advertising budget. There are two things any advertiser should be aware of...
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Dec 5, 20182 min read
Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
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Dec 4, 20183 min read
5 Reasons Why a Regional Company’s Radio Campaign Can Fail
Radio advertising is still a robust source of advertising for mid-market companies, if they understand the peaks and valleys. Despite...
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Dec 3, 20182 min read
Regional Companies Find Less Competition in Podcasting
Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...
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Nov 28, 20183 min read
Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
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Oct 31, 20182 min read
Limited Data Mining Can Still Aid Regional Companies
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in...
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