Oct 17, 20223 min read
Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
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Apr 18, 20223 min read
There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
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Feb 23, 20213 min read
To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
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Nov 29, 20202 min read
4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
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Oct 5, 20204 min read
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Sep 28, 20204 min read
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
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Sep 14, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Jun 1, 20204 min read
A Peek Inside Post Pandemic Media Planning
Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty that is to...
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Sep 16, 20194 min read
5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
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Feb 11, 20192 min read
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...
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