It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
Dec 12, 20233 min read
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Retail Media Networks: The Next Revenue Generator for Grocers!
Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...
Nov 28, 20233 min read
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The 80/20 Mistake
The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...
May 10, 20223 min read
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The Nuptials of Client-Agency Relationships : It Takes A lot of Work, Trust and Open Communication
Truth be known, I am neither an optimist nor a pessimist. I’m a pure realist. I have a very simple strategy in life. I plan for the worst...
Jan 12, 20213 min read
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Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
Apr 28, 20205 min read
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CMO & Internal Marketing Team Superstars! Superstars Have No Fear
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...
Jan 14, 20203 min read
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“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career. I’m only going to use them as...
Oct 15, 20193 min read
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For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
Mar 12, 20192 min read
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4 Media Strategy Elements That Could Prove Costly for a Regional Business
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...
Mar 5, 20193 min read
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The Importance of a Regional Company and Its Agency’s Relationship
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
Feb 26, 20194 min read
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Is Blockchain Technology the Future for Regional Companies Media Monitoring?
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a...
Feb 18, 20192 min read
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5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...
Feb 13, 20193 min read
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The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
Feb 12, 20192 min read
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Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
Feb 7, 20192 min read
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TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...
Feb 4, 20193 min read
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When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
Jan 30, 20192 min read
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5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...
Jan 24, 20193 min read
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Politics Can Derail Your Regional Media Buy
Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...
Jan 23, 20192 min read
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Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media....
Jan 22, 20192 min read
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Is There a Better Way to Utilize Added Value in Regional Media Buying?
Why ensuring a media buy includes the right added value in a mid-market media campaign will produce greater metrics and results. Whether...
Jan 17, 20192 min read
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