Sep 5, 20223 min read
The Future of Software Automation within Marketing and Media Buying
AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...
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Apr 4, 20223 min read
Creative vs. Location: For a Successful OOH Campaign, which is More Important?
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...
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Jul 19, 20212 min read
A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
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Jun 14, 20213 min read
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
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May 10, 20213 min read
The Out of Home Comeback!
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...
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Sep 28, 20204 min read
The Math in Media: Out of Home Edition
There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...
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Aug 12, 20192 min read
Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
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Jan 16, 20192 min read
Tis the Season for a Successful Regional Media Buy
Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a...
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