3 min read

Deepfake Ads, When Technology Outpaces Intelligence

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It's What You Learn After You Know It All That Really Counts Part 2

Dec 19, 20233 min read

It’s What You Learn After You Know It All That Really Counts - Part 2

Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...

19 views0 comments

Oct 24, 20223 min read

BRANDING

Grow Your Brand by Expanding Your Audience!

Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...

4 views0 comments

Programmatic Advertising: The Past, Present & Future!

Oct 17, 20223 min read

BUDGET

Programmatic Advertising: The Past, Present & Future!

Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...

10 views0 comments

May 9, 20223 min read

BUDGET

The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

8 views0 comments

At Times, Transparency Can Be More Meaningful Than Data!

Jan 25, 20223 min read

RESEARCH

At Times, Transparency Can Be More Meaningful Than Data!

I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...

3 views0 comments

By Educating Consumers, Regional Companies Can Grow Their Business

Sep 6, 20212 min read

BRANDING

By Educating Consumers, Regional Companies Can Grow Their Business

Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...

8 views0 comments

Data…Can Be a Marketing Departments Worst Enemy!

Jun 7, 20213 min read

DIGITAL & MOBILE

Data…Can Be a Marketing Departments Worst Enemy!

I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...

21 views0 comments

Establishing a Target Audience, It’s Easier Than It Sounds!

Dec 8, 20202 min read

PLANNING

Establishing a Target Audience, It’s Easier Than It Sounds!

Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...

3 views0 comments

Oct 5, 20204 min read

BUDGET

The Math in Media: Digital Edition

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...

4 views0 comments

5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

Mar 18, 20193 min read

PLANNING

5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy

A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....

3 views0 comments

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Mar 5, 20193 min read

BUDGET

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...

6 views0 comments

The Benefits of Online Radio Advertising for Regional Companies

Feb 12, 20192 min read

BUDGET

The Benefits of Online Radio Advertising for Regional Companies

Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...

6 views0 comments

TV Adjacency Issues Can Be Big Problems for Regional Companies

Feb 4, 20193 min read

TRADITIONAL

TV Adjacency Issues Can Be Big Problems for Regional Companies

Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...

5 views0 comments

Politics Can Derail Your Regional Media Buy

Jan 23, 20192 min read

PLANNING

Politics Can Derail Your Regional Media Buy

Know the political potholes to keep your media campaign effective and on budget. Did you know that media outlets are required by law to...

4 views0 comments

Tis the Season for a Successful Regional Media Buy

Jan 16, 20192 min read

PLANNING

Tis the Season for a Successful Regional Media Buy

Understanding the correlation between your sales seasons and the strengths of your media seasons to gain an advantage. If you’re a...

3 views0 comments

Regional Companies Need Data But May Be Overlooking Obvious Numbers

Dec 26, 20183 min read

PLANNING

Regional Companies Need Data But May Be Overlooking Obvious Numbers

There is critical audience data regional companies must focus on when making a media buy. According to Statista and Statistic Brain...

4 views0 comments

Regional Companies Can be Industry Leaders by Learning from National Brands

Dec 20, 20182 min read

PLANNING

Regional Companies Can be Industry Leaders by Learning from National Brands

Mid-market businesses should observe national brands but take the lead for themselves. Due to their immense marketing budgets and large...

4 views0 comments

The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

Dec 14, 20182 min read

PLANNING

The Plan of Attack for a Regional Launch vs. a Mature Market Campaign

There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their...

4 views0 comments

Dec 10, 20182 min read

DIGITAL & MOBILE

(ODV) Viewers and Regional Company Brand Connection

Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original...

14 views0 comments

Regional Mobile Messaging…Text Rates No Longer Apply

Nov 8, 20182 min read

DIGITAL & MOBILE

Regional Mobile Messaging…Text Rates No Longer Apply

Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no longer an...

3 views0 comments

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FRANK GUSSONI

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Deepfake Ads, When Technology Outpaces Intelligence

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Deepfake Ads, When Technology Outpaces Intelligence

It's What You Learn After You Know It All That Really Counts Part 2

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