Regional Companies Need A Unified Planning & Buying Team
An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...
Aug 16, 20222 min read
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Maybe it’s Time for a John Wanamaker State of Mind!
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...
Aug 9, 20224 min read
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Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...
Mar 8, 20223 min read
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The Art of Traditional Regional Media Isn't A DSP!
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...
Dec 21, 20213 min read
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To Sell or Not to Sell?
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...
Oct 12, 20212 min read
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Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
May 18, 20213 min read
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Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
Mar 16, 20212 min read
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To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
Feb 23, 20213 min read
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For A Regional Company Getting Started Can Be the Hardest Part of Advertising
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business and all you had were a...
Sep 24, 20193 min read
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5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
Sep 17, 20194 min read
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Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so...
Nov 20, 20183 min read
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Limited Data Mining Can Still Aid Regional Companies
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in...
Nov 1, 20182 min read
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5 Key Elements a Regional Company Should Include in a Brief to Their Agency
A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five...
Oct 31, 20183 min read
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Regional Companies Should Understand the Differences Between Large and Small Agencies
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of...
Oct 24, 20183 min read
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