Jan 9, 20192 min read
Why Transparency and Accountability Should Matter to Regional Brands
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore...
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Jan 8, 20192 min read
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus...
4 views0 comments
Jan 4, 20192 min read
The Pros and Cons of Programmatic Buying for Regional Companies
The good, the bad and the unknown that mid-market companies need to consider when investing in programmatic ads. Programmatic and Real...
20 views0 comments
Dec 27, 20182 min read
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion...
3 views0 comments
Dec 25, 20182 min read
A “Full Service” Agency May Not Offer the Best Service for a Regional Company
Having it all under one roof may prove to be a house of cards. Most people have a general practitioner they see for their annual checkup...
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Dec 14, 20182 min read
The Plan of Attack for a Regional Launch vs. a Mature Market Campaign
There are just as many differences as similarities and you need to get it right. When a regional company plans a product launch their...
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Dec 13, 20182 min read
Terrestrial Radio for Regional Companies
Radio is alive and well and a viable advertising source for mid-market businesses. Terrestrial radio is one of the oldest forms of media....
6 views0 comments
Dec 11, 20182 min read
Reputation + Awareness Impacts A Regional Company’s New Market Entry
Walk before you run or you may just trip. Typically, most companies, whether regional or national focus on sales volume, tracking them...
3 views0 comments
Dec 10, 20182 min read
(ODV) Viewers and Regional Company Brand Connection
Original Digital Video showing significant promise to be a great media tool to have in your toolbox. In a quick overview, Original...
14 views0 comments
Dec 7, 20182 min read
What is The Best Out of Home Marketing for Regional Companies?
Digital or traditional billboards; which is better for a mid-market company? Over the last few years, digital billboards have been...
29 views0 comments
Dec 5, 20182 min read
Time: A Key Factor for Every Regional Media Buy
For better negotiations, a mid-market company and their media team need to consider “time” when planning a strategic cost-effective media...
6 views0 comments
Nov 28, 20183 min read
Why Regional Size Companies May Want to Slow Down Just A Bit Before Allocating Their Advertising Bud
Mid-market companies need to be patient and strategic to compete with their national rivals. National companies make billions and often...
3 views0 comments
Nov 26, 20182 min read
Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing...
3 views0 comments
Nov 22, 20182 min read
3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
8 views0 comments
Nov 15, 20182 min read
Traditional Advertising, A Must for Increasing Regional Brand Recall
Utilizing a good mix of traditional & digital advertising is key if mid-market companies want better brand recall. Many of the most...
3 views0 comments
Nov 8, 20182 min read
Regional Mobile Messaging…Text Rates No Longer Apply
Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no longer an...
3 views0 comments
Oct 24, 20182 min read
The Capsizing Effect National Brands Can Have on Regional Companies
Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...
4 views0 comments
