Regional Companies Must Monitor Traffic Delivery
It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...
Aug 31, 20212 min read
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Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
Aug 24, 20212 min read
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Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
Aug 17, 20212 min read
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“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
Jul 13, 20212 min read
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Likes my As*! It’s Still About Sales and Profits!
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...
Jul 6, 20213 min read
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Some Companies Have a Fool for a Client!
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...
Jun 29, 20213 min read
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Jeez, Let Me Use It First!
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...
Jun 22, 20213 min read
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Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
Jun 15, 20213 min read
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Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
Jun 8, 20213 min read
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What Happens Locally, Needs to Expand Carefully!
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your company and its...
Jun 1, 20213 min read
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Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
May 18, 20213 min read
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The Out of Home Comeback!
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...
May 11, 20213 min read
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Virtual Event Sponsorship Opportunities are Virtually Everywhere
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have pivoted...
Apr 27, 20213 min read
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To LinkedIn or Not? It’s becoming the Question!
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I talking about? Truth is a hundred things,...
Apr 20, 20212 min read
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Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...
Apr 6, 20213 min read
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Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
Mar 23, 20213 min read
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To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
Feb 23, 20213 min read
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Programmatic: It’s not just banner ads anymore!
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...
Feb 16, 20213 min read
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UGC…Let’s Get Personal
User Generated Content (UGC) is not exactly a new concept. Over the last decade it’s only grown with the common use of social media. The...
Feb 9, 20213 min read
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OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
Jan 26, 20213 min read
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