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Mar 21, 20221 min read
A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...
5 views0 comments
![Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!](https://static.wixstatic.com/media/834626_3b8697f385c447aa81aac648126e3571~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_3b8697f385c447aa81aac648126e3571~mv2.webp)
Mar 8, 20223 min read
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...
13 views0 comments
![Everyone Thinks It’s Easy. It’s Not!](https://static.wixstatic.com/media/834626_612b7adcb19e47dd852d67116cf8c220~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_612b7adcb19e47dd852d67116cf8c220~mv2.webp)
Mar 1, 20223 min read
Everyone Thinks It’s Easy. It’s Not!
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...
4 views0 comments
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Feb 15, 20222 min read
The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
24 views0 comments
![OMG…My Kingdom for Good Salespeople!](https://static.wixstatic.com/media/834626_e6a4db9f9cbe4b46be86ce5832db49df~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_e6a4db9f9cbe4b46be86ce5832db49df~mv2.webp)
Feb 1, 20223 min read
OMG…My Kingdom for Good Salespeople!
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...
5 views0 comments
![30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!](https://static.wixstatic.com/media/834626_bcd06f5690fd4c7fb8f2cf4af6bb3c84~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_bcd06f5690fd4c7fb8f2cf4af6bb3c84~mv2.webp)
Jan 18, 20223 min read
30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...
4 views0 comments
![Regional Companies Should Eye Media Balance Before Reach & Frequency](https://static.wixstatic.com/media/834626_0364c1e687fb4c74b2b6efe7b3caf0f7~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_0364c1e687fb4c74b2b6efe7b3caf0f7~mv2.webp)
Jan 4, 20222 min read
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...
19 views0 comments
![Lazy and Stupid is No Way to Go Through Life, Kid!](https://static.wixstatic.com/media/834626_286d8c9b3b744044b9a3e080fda82dcd~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_286d8c9b3b744044b9a3e080fda82dcd~mv2.webp)
Dec 28, 20213 min read
Lazy and Stupid is No Way to Go Through Life, Kid!
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...
7 views0 comments
![SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands](https://static.wixstatic.com/media/834626_6ae28e6d0f924545902af1179a79697f~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_6ae28e6d0f924545902af1179a79697f~mv2.webp)
Dec 22, 20212 min read
SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands
Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...
3 views0 comments
![Stop Selling and Start Sharing](https://static.wixstatic.com/media/834626_7c986b7b1cf54ade88a6dcc7913422ac~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_7c986b7b1cf54ade88a6dcc7913422ac~mv2.webp)
Dec 14, 20212 min read
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
4 views0 comments
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Dec 7, 20212 min read
Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
13 views0 comments
![Regional Company’s Product Promotion Through Influencers](https://static.wixstatic.com/media/834626_4b04a06fd0ee4fea96ea00faf1b4ab5f~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_4b04a06fd0ee4fea96ea00faf1b4ab5f~mv2.webp)
Nov 30, 20212 min read
Regional Company’s Product Promotion Through Influencers
Why mid-market companies may want to tap influencers to grow their following and social presence. There was a time when brands would...
21 views0 comments
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Nov 16, 20212 min read
AI and the New Era of Conversational Marketing
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more...
5 views0 comments
![A3 Media Launches SocialShelf® at Select GIANT Stores](https://static.wixstatic.com/media/834626_574016c6547b4ce9bdc608ca773e655f~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_574016c6547b4ce9bdc608ca773e655f~mv2.webp)
Nov 9, 20212 min read
A3 Media Launches SocialShelf® at Select GIANT Stores
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to...
9 views0 comments
![Establishing a Target Audience, It’s Easier Than It Sounds!](https://static.wixstatic.com/media/834626_a52389aff0d44907bc23a42099efca2f~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_a52389aff0d44907bc23a42099efca2f~mv2.webp)
Nov 1, 20212 min read
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
7 views0 comments
![Marketing and Media: Doing it Right Means in the Proper Order!](https://static.wixstatic.com/media/834626_e14b72e82c624aaa815463209379a596~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_e14b72e82c624aaa815463209379a596~mv2.webp)
Oct 25, 20214 min read
Marketing and Media: Doing it Right Means in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
11 views0 comments
![To Sell or Not to Sell?](https://static.wixstatic.com/media/834626_9d9d52ea7ad346e0b020eaeabd052a03~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_9d9d52ea7ad346e0b020eaeabd052a03~mv2.webp)
Oct 11, 20212 min read
To Sell or Not to Sell?
Often potential clients that have never used an agency before will call to discuss their advertising and media needs. It takes a lot of...
8 views0 comments
![Advertise in Earnest](https://static.wixstatic.com/media/834626_188ba7564179476f95957c0d3700e268~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_188ba7564179476f95957c0d3700e268~mv2.webp)
Sep 27, 20213 min read
Advertise in Earnest
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...
3 views0 comments
![It Takes Much More Than a Sales Deck to Make a Good Salesperson!](https://static.wixstatic.com/media/834626_29739be97dc847e2968ca134c5cae706~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_29739be97dc847e2968ca134c5cae706~mv2.webp)
Sep 20, 20212 min read
It Takes Much More Than a Sales Deck to Make a Good Salesperson!
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...
3 views0 comments
![By Educating Consumers, Regional Companies Can Grow Their Business](https://static.wixstatic.com/media/834626_1f5cccb6bb5a4bf5b4ecae93e1ca0064~mv2.png/v1/fill/w_325,h_244,fp_0.50_0.50,q_95,enc_auto/834626_1f5cccb6bb5a4bf5b4ecae93e1ca0064~mv2.webp)
Sep 6, 20212 min read
By Educating Consumers, Regional Companies Can Grow Their Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...
8 views0 comments