Dec 12, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
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Apr 11, 20223 min read
The Real Goals of a Client-Agency Relationship!
Why is it that when the discussion of goals comes up between clients and agencies, things become vague? Specifics on advertising budgets,...
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Nov 29, 20202 min read
4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
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Jan 21, 20203 min read
What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand
So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that I was shocked! Like WOW, HOLY COW! Being in...
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Nov 22, 20182 min read
3 Things to Remember When Building a Regional Media Campaign
When it comes to developing a strategic mid-market ad campaign, there are several things to keep in mind when looking at the buying...
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