Dec 21, 20222 min read
A Big Mistake: Regional Companies That Repurpose TV Ads
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like...
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Aug 22, 20223 min read
The Endless Stream of Streaming Services for Consumers & Advertisers
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...
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Apr 18, 20223 min read
There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
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Jan 26, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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