Nov 28, 20233 min read
Retail Media Networks: The Next Revenue Generator for Grocers!
Retail media networks, or RMNs, are a major trend that grocery store owners cannot afford to ignore. They offer a great opportunity for...
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Sep 27, 20213 min read
Advertise in Earnest
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...
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Aug 16, 20212 min read
Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
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Jan 26, 20213 min read
OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
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Jan 19, 20213 min read
So, You Think You Can Be A Social Media Manager?
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems to think they can do. Gen...
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Dec 1, 20203 min read
Creating a Compelling Campaign is the Proper Mix of Creative and Media
Producing a creative strategy that resonates with your target audience can be very difficult if you do not have extreme focus on your...
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Oct 5, 20204 min read
The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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