Apr 3, 20233 min read
5 Good Reasons Why a Regional Company Needs a Customized Media Plan
The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....
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Apr 18, 20223 min read
There Is More to Advertising Than Great Creative!
Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...
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Feb 22, 20223 min read
To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
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Mar 22, 20213 min read
Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
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Sep 14, 20204 min read
The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
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Mar 30, 20202 min read
In This Changing World the Only Thing Constant, seems to be Change! Adaptable Advertising in Changin
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their consumers for optimal...
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Oct 7, 20192 min read
Augmented Reality Advertising Isn’t the Future. It’s Here!
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of...
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Sep 30, 20192 min read
It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
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Aug 12, 20192 min read
Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
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Feb 11, 20192 min read
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...
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