Jul 30, 20193 min read
Regional Companies Will Benefit More from a Media Mix
Digital might be all the rage, but for regional companies a blended mix may be best! There is so much information on the virtues of...
4 views0 comments
Jul 23, 20193 min read
Convenience vs. Creepy: Should Consumers Worry?
Companies that desire your business need to keep it friendly and personal, not creepy! According to the most recent Smart Audio Report...
4 views0 comments
Apr 29, 20192 min read
Re-Introducing the “Blog” Into A Regional Company’s Content Marketing Plans
Should regional companies utilize a blog page in conjunction with their social media? Absolutely! In the world of social media, regional...
4 views0 comments
Apr 1, 20193 min read
Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
6 views0 comments
Mar 25, 20193 min read
3 Things Regional Companies Need to Consider When Boosting Their Mobile Marketing Presence
For regional companies utilizing digital advertising, the options seem nearly endless. Especially when it comes to mobile marketing. Over...
26 views0 comments
Mar 18, 20193 min read
5 Critical Points a Regional Company Must Remember When Creating a Social Media Strategy
A mid-market company’s social media strategy should be an outline and summary of everything necessary to win in the social media outlets....
3 views0 comments
Mar 11, 20192 min read
For A Regional Company, Great Media Is Another Member of the Sales Team
The placement of a regional company’s media can strengthen and support your sales team. In many companies, there is an age-old rivalry...
4 views0 comments
Mar 5, 20193 min read
4 Media Strategy Elements That Could Prove Costly for a Regional Business
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...
6 views0 comments
Feb 26, 20194 min read
The Importance of a Regional Company and Its Agency’s Relationship
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
19 views0 comments
Feb 19, 20193 min read
Sorry Gary Vee, this time I must disagree.
Why “digital only” is not always the best answer for regional companies. Let me start by admitting I follow Gary Vee and watch many of...
5 views0 comments
Feb 18, 20192 min read
Is Blockchain Technology the Future for Regional Companies Media Monitoring?
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a...
3 views0 comments
Feb 14, 20193 min read
Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year
Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...
5 views0 comments
Feb 13, 20193 min read
5 Media Topics Regional Companies Should Discuss When Interviewing Agencies
Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...
6 views0 comments
Feb 12, 20192 min read
The Benefits of Online Radio Advertising for Regional Companies
Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...
6 views0 comments
Feb 11, 20192 min read
Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...
4 views0 comments
Feb 7, 20192 min read
Negotiations Are Crucial to a Regional Company’s Ad Buy
Skillful negotiations ensure a mid-market company can hang with the big boys! Every agency should negotiate better rates for their...
4 views0 comments
Feb 6, 20192 min read
Why Regional Companies Should Embrace In-App Advertising
More and more mid-market companies need to find ways to gain a greater share of voice and engage with users on a personal level. Facebook...
4 views0 comments
Feb 5, 20192 min read
3 (VoC) Strategies That Gain Regional Companies an Advantage
At times, it’s more important to listen, than speak. One of the best strategies a regional company can take part in to improve and grow...
4 views0 comments
Feb 4, 20193 min read
TV Adjacency Issues Can Be Big Problems for Regional Companies
Mid-market companies need to monitor their adjacencies to protect the integrity of their campaign and budget. Purchasing a TV flight for...
5 views0 comments
Jan 30, 20192 min read
When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
4 views0 comments
