Aug 23, 20212 min read
Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
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Aug 16, 20212 min read
Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
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Jul 26, 20213 min read
Automation is Missing Three Key Components!
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...
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Jul 19, 20212 min read
A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
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Jul 12, 20212 min read
“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
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Jul 5, 20213 min read
Likes my As*! It’s Still About Sales and Profits!
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...
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Jun 28, 20213 min read
Some Companies Have a Fool for a Client!
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...
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Jun 21, 20213 min read
Jeez, Let Me Use It First!
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...
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Jun 14, 20213 min read
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
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Jun 7, 20213 min read
Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
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May 31, 20213 min read
What Happens Locally, Needs to Expand Carefully!
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your company and its...
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May 17, 20213 min read
Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
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May 10, 20213 min read
The Out of Home Comeback!
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...
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May 3, 20213 min read
Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
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Apr 26, 20213 min read
Virtual Event Sponsorship Opportunities are Virtually Everywhere
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have pivoted...
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Apr 19, 20212 min read
To LinkedIn or Not? It’s becoming the Question!
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I talking about? Truth is a hundred things,...
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Apr 5, 20213 min read
Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...
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Mar 22, 20213 min read
Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
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Mar 15, 20212 min read
Niche Agencies and The Generic Media Plan
Leo Burnett famously once said “There is no such thing as a permanent advertising success.” This statement got me thinking…If this is the...
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Feb 23, 20213 min read
To Cut or Not to Cut? Which Budget Is the Question!
Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...
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