Limited Data Mining Can Still Aid Regional Companies
Data mining can be a cost-effective way for mid-market companies to grow their consumer base. Since the first advertisement was placed in...
Nov 1, 20182 min read
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5 Key Elements a Regional Company Should Include in a Brief to Their Agency
A client brief with missing or vague information will only result in sub-par return for any mid-market company. By providing these five...
Oct 31, 20183 min read
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The Capsizing Effect National Brands Can Have on Regional Companies
Using share of voice to grow a brand, gain market share and not drown the budget. For any business, competition is everywhere. For...
Oct 25, 20182 min read
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Regional Companies Should Understand the Differences Between Large and Small Agencies
For Mid-market Companies, while signing with a large media agency has the perception of assurance it may not be in the best interest of...
Oct 24, 20183 min read
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