Apr 27, 20205 min read
Client Beware! Your Buy Needs to Benefit You, More Than Your Agency!
I hate to say it out loud , but there are many scenarios in my industry where agencies are taking their clients for a ride and they don’t...
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Oct 21, 20193 min read
Regional Companies Gain Little to Nothing by Using Full-Service Agencies
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all their creative,...
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Oct 14, 20193 min read
“We’re Good, We Already Work with An Agency.” Why These Words May Come Back to Haunt Regional CMOs
I’ve had the pleasure of working with more than 250 regional company CMOs and VP. of Sales in my career. I’m only going to use them as...
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Feb 26, 20194 min read
The Importance of a Regional Company and Its Agency’s Relationship
Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...
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Feb 18, 20192 min read
Is Blockchain Technology the Future for Regional Companies Media Monitoring?
More than just a use for cryptocurrency, blockchain technology may be the best option to ensure accurate and proper delivery for a...
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Jan 30, 20192 min read
When Added Value Is No Value at All to Regional Companies
Understanding how added value can decrease your reach and frequency. Added value is something that most media agencies will negotiate for...
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Jan 9, 20192 min read
Why Transparency and Accountability Should Matter to Regional Brands
Mid-market companies should make sure that agencies are placing media with the company’s best interest in mind. It’s difficult to ignore...
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Nov 20, 20183 min read
Big Fish, Little Pond or Little Fish, Big Pond? Regional Companies Need to Decide.
When it comes to agency selection, regional mid-market companies can be at a real disadvantage if they select the wrong agency. Every so...
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