Jan 18, 20192 min read
Regional Companies Can Take Their Programmatic Buys to the Next Level
Native programmatic ads are a smooth and relevant path for mid-market companies to reach consumers on a personal level. Native...
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Jan 15, 20193 min read
Regional Companies Need to Rethink Their Media and Realize That Time is Money and Advertising
Many C-Level Execs haven’t grasped the fact that social media may be free but there are still significant costs involved. Time is money,...
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Jan 8, 20192 min read
The Forgotten Social Sites That Regional Companies Can’t Afford to Ignore
Regional mid-market companies can’t ignore review sites. It’s local criticism that could cost them dearly! Social media is the top focus...
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Dec 27, 20182 min read
Despite Smaller Budgets, Regional Companies Can Get Big Social Media Attention
How mid-market companies can steal attention away in an overcrowded world from the national brands. There are now more than 237 billion...
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Dec 18, 20182 min read
Top 10 Media Industry Predictions for 2019
With so many people making industry forecasts, I decided to weigh-in with my own. While my list is mainly focused on national...
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Dec 3, 20182 min read
Regional Companies Find Less Competition in Podcasting
Podcasts have a-ways to go but offer mid-market companies an opportunity to connect with consumers ahead of their competition. Podcast...
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Nov 26, 20182 min read
Social + Traditional = Best Regional Company Expansion Plans
Tying together social and traditional media will limit expenses and show positive growth. Coordination between social media and marketing...
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Nov 8, 20182 min read
Regional Mobile Messaging…Text Rates No Longer Apply
Mobile messaging is one guerrilla marketing tool that cannot afford to be ignore. The hurdle of text messaging rates is no longer an...
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Nov 7, 20182 min read
Regional Companies Can Shorten & Tighten Their Sales Cycle with Social Media
Smaller specific groups of consumers prove to be more effective for regional and mid-market size companies than large noisy social. By...
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