The Buzz Phrase for Advertising in 2023 ……. AI!
I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...
Oct 17, 20232 min read
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Shoppers Want a More Personalized Experience from Brands
In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...
Sep 19, 20232 min read
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Dead or Alive? Media Today
I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts,...
Feb 28, 20234 min read
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Superbowl vs. AI, Who Really Wins?
Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...
Feb 21, 20233 min read
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Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...
Sep 13, 20223 min read
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Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
Aug 10, 20223 min read
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Maybe it’s Time for a John Wanamaker State of Mind!
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...
Aug 9, 20224 min read
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Yes, I’ll Dare Say It!
I like making projections and I tend to fancy myself a bit further out on the curve than most. I like to be ahead of current conditions...
Aug 2, 20223 min read
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Navigating National Apps Allow Regional Companies to Target Locally
Mid-market companies can’t afford to run aground. They just need to navigate the proper channels. In many cases when looking to run an...
Jul 26, 20222 min read
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The Time is Right for a More Social Shelf Experience
The pandemic brought about many shifts and disruptions in industries worldwide. And with those shifts came the rally of QR Codes. QR...
Jul 12, 20222 min read
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Regional Companies Shouldn’t Resign Their Website to Facebook
Mid-market companies should reconsider using their Facebook as their main means of delivering updates and information about their...
Jun 7, 20223 min read
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Marketing Connections with Niche Networks
Reaching consumers through their passions, interest, and conversation According to a benchmark report by Influencer Marketing Hub, it was...
May 31, 20223 min read
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Welcome to 2022, the Meta-Crypto Universe!
Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...
Apr 26, 20222 min read
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A3 Media Launches SocialShelf® Test in NJ!
PR ANNOUNCEMENT FOR IMMEDIATE RELEASE March 30, 2022 TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street...
Mar 31, 20222 min read
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Marketing to Generation Z
It Has Been All About Millennials, But No Longer! In today’s world of marketing and advertising, it seems that all anyone is talking...
Mar 29, 20223 min read
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A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...
Mar 22, 20221 min read
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To Be Socially Relevant, Regional Companies Need to Publish Content
Mid-Market companies need to stop selling and pushing their products. They need to create actual content to survive in the ever-evolving...
Feb 22, 20223 min read
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The Demographic Shift in the Craft Beer Industry
Over the past couple of years, all businesses have had to get used to using terms like: Adapt and Pivot and Go with the flow. These are...
Feb 15, 20222 min read
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Lazy and Stupid is No Way to Go Through Life, Kid!
I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...
Dec 28, 20213 min read
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SocialShelf Launches Test of QR-Enabled, In-Store Campaign with 155 Craft Brands
Written by Jessica Infante – Dec. 22, 2021 at 9:54 AM Original article published by Brewbound: http://ow.ly/bxjp50HhvYa With SocialShelf,...
Dec 22, 20212 min read
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