Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
Jun 15, 20213 min read
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Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
Jun 8, 20213 min read
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Trust Us…Proprietary BS!
I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at...
May 18, 20213 min read
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Effective Advertising Isn’t Just the A B Cs but the 1 2 3s
Many companies spend a large portion of their annual budget on marketing and advertising. And for good reason! An effective marketing...
Mar 23, 20213 min read
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We All make Mistakes. How You handle Them is the Key Factor!
You do it, I do it, my family does it, my employees do it, we all make mistakes. However, it’s the part that follows that is more crucial...
Dec 30, 20203 min read
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4 Tips for Regional Companies with Shrinking Media Budgets
The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...
Nov 29, 20202 min read
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The Math in Media: TV Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
Sep 15, 20204 min read
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In This Changing World the Only Thing Constant, seems to be Change! Adaptable Advertising in Changin
It goes without saying, but I’ll say it anyway, brands must create an advertising plan that best appeals to their consumers for optimal...
Mar 31, 20202 min read
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Marketing and Media: Doing it Right Means, in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
Feb 26, 20204 min read
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CMO & Internal Marketing Team Superstars! Superstars Have No Fear
So, let’s start by getting several well-known facts off the table immediately. • Today, the typical CMO’s life-expectancy at a single...
Jan 14, 20203 min read
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Regional Companies Gain Little to Nothing by Using Full-Service Agencies
It’s as Logical as Going to Your Optometrist For Brain Surgery! National Companies rarely use only one agency for all their creative,...
Oct 22, 20193 min read
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It’s Smart for A Regional Company’s In-House Agency to Look for Back-Up!
In-house agencies handle so many duties that having expertise in all of them may not be possible, productive or cost effective. There are...
Oct 1, 20192 min read
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For A Regional Company Getting Started Can Be the Hardest Part of Advertising
Lay it on the line, challenge the agency. Make them earn your business. So, years ago you started your business and all you had were a...
Sep 24, 20193 min read
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5 Things Regional Companies Need to Know When Selecting A Media Buying Agency
A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...
Sep 17, 20194 min read
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Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!
Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...
Apr 2, 20193 min read
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4 Media Strategy Elements That Could Prove Costly for a Regional Business
Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...
Mar 5, 20193 min read
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Regional Companies Can Be Big Losers from a Sterile RFP Process
Mid Market and Regional companies that operate in many individual markets never benefit from a one size fits all RFP. When a media agency...
Feb 11, 20192 min read
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Top 5 Reasons Regional Companies Should Include OOH in their Ad Plans
Mid-market companies should not ignore what the new OOH has to offer. While some forms of traditional media have seen a slight decline in...
Jan 28, 20193 min read
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5 Ways Regional Companies Can Maximize Advertising Dollars
A quick look at things mid-market companies can do to increase the impact of advertising budgets and keep up with the competition. No...
Jan 24, 20193 min read
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Regional Companies Need Everyone at the Table Before Final Plans are Cemented
Mid-market and regional companies need to have a well- rounded perspective of their media campaign before going all in on any media....
Jan 22, 20192 min read
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