Dec 19, 20233 min read
It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
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Jul 31, 20232 min read
What’s More Important? Reach or Frequency?
In advertising terms, reach refers to the approximate number of people who will be exposed to a certain ad campaign. This is an important...
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Oct 31, 20223 min read
No Preconceived Notions!
I recently listened to a podcast that described the business rivalry between Häagen-Dazs and Ben & Jerry’s ice cream. The two...
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Oct 24, 20223 min read
Grow Your Brand by Expanding Your Audience!
Nothing lasts forever. Industries change. Products mature and consumer tastes change. As you market your business and your products,...
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Oct 10, 20222 min read
Some Quick Tips on How to Respond to an RFP Without Fear
Receiving a request for proposal (RFP) can be a great opportunity to grow your business. But for a lot of business owners, RFPs are...
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Jul 4, 20223 min read
Playing the TV/CTV/OTT Media Buying Game
After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...
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Apr 4, 20223 min read
Creative vs. Location: For a Successful OOH Campaign, which is More Important?
When it comes to billboard advertising, most people would say that it is the creative that matters most. While it is true that this form...
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Mar 8, 20223 min read
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
When you need a physical, typically you start by seeing your family practitioner. A set of tests are scheduled and if an issue arises,...
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Mar 1, 20223 min read
Everyone Thinks It’s Easy. It’s Not!
I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...
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Feb 1, 20223 min read
OMG…My Kingdom for Good Salespeople!
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...
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Jan 25, 20223 min read
At Times, Transparency Can Be More Meaningful Than Data!
I’ll be the first to admit, hell I might be the only one willing to admit that there is no perfect media outlet in our industry! Did he...
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Jan 4, 20222 min read
Regional Companies Should Eye Media Balance Before Reach & Frequency
Understanding how to achieve the best reach and frequency through micro-market media buying. Normally, companies know who their target...
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Dec 21, 20213 min read
The Art of Traditional Regional Media Isn't A DSP!
Recently my agency was interviewed to handle the traditional portion of a media campaign for a regional client. Our interviewer was the...
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Nov 1, 20212 min read
Establishing a Target Audience, It’s Easier Than It Sounds!
Defining a target audience is the foundation of a brand’s marketing strategy. Solidifying a brand’s target consumer profile will aid in...
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Oct 25, 20214 min read
Marketing and Media: Doing it Right Means in the Proper Order!
Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...
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Sep 6, 20212 min read
By Educating Consumers, Regional Companies Can Grow Their Business
Content marketing helps mid-market companies influence positive actions from their targeted audience, increasing sales while not pushing...
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Jul 26, 20213 min read
Automation is Missing Three Key Components!
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...
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Jul 5, 20213 min read
Likes my As*! It’s Still About Sales and Profits!
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...
5 views0 comments
Jun 28, 20213 min read
Some Companies Have a Fool for a Client!
In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...
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Jun 21, 20213 min read
Jeez, Let Me Use It First!
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...
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