It’s What You Learn After You Know It All That Really Counts - Part 2
What’s More Important? Reach or Frequency?
No Preconceived Notions!
Grow Your Brand by Expanding Your Audience!
Some Quick Tips on How to Respond to an RFP Without Fear
Playing the TV/CTV/OTT Media Buying Game
Creative vs. Location: For a Successful OOH Campaign, which is More Important?
Media is Ever Evolving, but it’s Not Medicine. Maybe It Should Be!
Everyone Thinks It’s Easy. It’s Not!
OMG…My Kingdom for Good Salespeople!
At Times, Transparency Can Be More Meaningful Than Data!
Regional Companies Should Eye Media Balance Before Reach & Frequency
The Art of Traditional Regional Media Isn't A DSP!
Establishing a Target Audience, It’s Easier Than It Sounds!
Marketing and Media: Doing it Right Means in the Proper Order!
By Educating Consumers, Regional Companies Can Grow Their Business
Automation is Missing Three Key Components!
Likes my As*! It’s Still About Sales and Profits!
Some Companies Have a Fool for a Client!
Jeez, Let Me Use It First!
