3 min read

Deepfake Ads, When Technology Outpaces Intelligence

3 min read

It's What You Learn After You Know It All That Really Counts Part 2

Nov 14, 20233 min read

The Perfect Pitch. Is There One?

The sales pitch has evolved over the years. It’s not just a pitch anymore, it’s a 100mph fastball. You have only a few minutes to get...

23 views0 comments

Regional Companies Need A Unified Planning & Buying Team

Aug 15, 20222 min read

NEGOTIATIONS

Regional Companies Need A Unified Planning & Buying Team

An agency silo between the planning and buying teams is costing mid-market companies money, exposure or both. There is an art that has...

9 views0 comments

Playing the TV/CTV/OTT Media Buying Game

Jul 4, 20223 min read

BUDGET

Playing the TV/CTV/OTT Media Buying Game

After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...

9 views0 comments

Mar 1, 20223 min read

NEGOTIATIONS

Everyone Thinks It’s Easy. It’s Not!

I shake my head in amazement nearly every day. Because on a regular basis, I speak to clients and potential clients who truly don’t...

4 views0 comments

Feb 1, 20223 min read

COMMUNICATIONS

OMG…My Kingdom for Good Salespeople!

Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...

5 views0 comments

Marketing and Media: Doing it Right Means in the Proper Order!

Oct 25, 20214 min read

NEGOTIATIONS

Marketing and Media: Doing it Right Means in the Proper Order!

Most marketing teams organize their advertising campaigns in the following order. 1. They start internally with market research to find...

11 views0 comments

Oct 18, 20213 min read

BRANDING

Maybe It’s Mirror Time!

Do you remember the Discover Card commercial with the burly bearded Slavic customer service man, picking up the phone and saying, “hello,...

4 views0 comments

Oct 4, 20213 min read

COMMUNICATIONS

A Sales Team and Not a Sale in Sight!

In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...

4 views0 comments

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

Sep 20, 20212 min read

COMMUNICATIONS

It Takes Much More Than a Sales Deck to Make a Good Salesperson!

It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...

3 views0 comments

Regional Companies Must Monitor Traffic Delivery

Aug 30, 20212 min read

NEGOTIATIONS

Regional Companies Must Monitor Traffic Delivery

It’s just as important to monitor traditional ad delivery as it is to monitor digital delivery. When the topic of ad trafficking and...

5 views0 comments

Some Companies Have a Fool for a Client!

Jun 28, 20213 min read

NEGOTIATIONS

Some Companies Have a Fool for a Client!

In law when someone wants to represent themselves, they often say, “he who represents himself has a fool for a client”! It’s often true...

6 views0 comments

Feb 23, 20213 min read

BUDGET

To Cut or Not to Cut? Which Budget Is the Question!

Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...

10 views0 comments

4 Tips for Regional Companies with Shrinking Media Budgets

Nov 29, 20202 min read

NEGOTIATIONS

4 Tips for Regional Companies with Shrinking Media Budgets

The best way to maximize an advertising budget with effective media choices. When CEO’s and CFO’s begin working on their next annual...

5 views0 comments

The Three Media Plans Every Company Needs Once the Nation Reopens

May 26, 20202 min read

NEGOTIATIONS

The Three Media Plans Every Company Needs Once the Nation Reopens

If you’re like me, you have heard just about every opinion and study known to man concerning COVID-19. While some will undoubtedly prove...

2 views0 comments

Anyone need some kitchen cabinets? Attention to Detail is a Key Component of a Successful Campaign!

Apr 13, 20203 min read

NEGOTIATIONS

Anyone need some kitchen cabinets? Attention to Detail is a Key Component of a Successful Campaign!

Typically, my day begins by 4am. It’s my “me” time. I grab a cup of coffee, sit down at my home office PC, (remember that) answer some...

3 views0 comments

Jan 21, 20203 min read

NEGOTIATIONS

What’s millions of dollars between friends? Fear and Trepidation Aren’t Good For a Regional Brand

So, it finally happened. I wasn’t sure it ever would, but it did and all I can say is that I was shocked! Like WOW, HOLY COW! Being in...

4 views0 comments

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

Sep 16, 20194 min read

BUDGET

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...

4 views0 comments

If You Want to Play, It’s Smarter to Pay!

Aug 26, 20193 min read

NEGOTIATIONS

If You Want to Play, It’s Smarter to Pay!

Why regional companies may have a fool for a client! Excuse me, because I’m going to vent right now. So, if you don’t want to hear me go...

4 views0 comments

Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

Apr 1, 20193 min read

NEGOTIATIONS

Size Matters! Regional Companies Need to Hire the Proper Agency, Not Necessarily the Biggest!

Regional and Mid-Market companies should hire a media agency based on their buying habits, not size. If you are a regional or mid-market...

6 views0 comments

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Feb 13, 20193 min read

BUDGET

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...

6 views0 comments

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FRANK GUSSONI

President & Founder of A3 media.

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Deepfake Ads, When Technology Outpaces Intelligence

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