Playing the Advertising Game
The technical definition of Gamification is the strategic attempt to enhance systems, services, organizations, and activities in order to...
Aug 24, 20212 min read
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Automation is Missing Three Key Components!
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...
Jul 27, 20213 min read
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A Real-Life Lesson of Traditional Media’s Effectiveness!
For the past decade it seems all we hear about is the virtues of digital media and the death of traditional media. Just to be clear, I...
Jul 20, 20212 min read
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“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
Jul 13, 20212 min read
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Likes my As*! It’s Still About Sales and Profits!
I’ve been on this earth way longer than digital and social media has been around, way longer! And, while it has some undisputable...
Jul 6, 20213 min read
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Jeez, Let Me Use It First!
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...
Jun 22, 20213 min read
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Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
Jun 15, 20213 min read
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Data…Can Be a Marketing Departments Worst Enemy!
I recall a Forbes article where Mastercard CMO Raja Rajamannar was interviewed. He makes the connection between the disappearing roles in...
Jun 8, 20213 min read
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Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
May 4, 20213 min read
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Disappearing Cookies & the “Privacy Sandbox”: This digital targeting dilemma is not child’s play.
It’s all over the news now. Third-party cookie data is going away! For nearly 25 years, marketers have been utilizing third-party cookie...
Apr 6, 20213 min read
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Programmatic: It’s not just banner ads anymore!
For a long time, it was thought that programmatic buying was only utilized with digital display. The supply was thought to be remnant...
Feb 16, 20213 min read
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OTT is Over the Top!
Regional and Mid-Size Companies Need to Get on Top of It! Over the Top (OTT) advertising has played a part in the media plans my agency...
Jan 26, 20213 min read
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So, You Think You Can Be A Social Media Manager?
The position of a Content Marketer or Social Media Manager is something that everyone under the age of 30 seems to think they can do. Gen...
Jan 19, 20213 min read
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Social Media Done Right, Produces Results! What You Need to Know to Go Toe to Toe with the Big Boys
Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in terms of where it...
Oct 21, 20203 min read
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For Small and Regional Companies, Local Still Matters. It Just looks Different.
No matter your company’s size, change is inevitable. However, having the foresight to predict inevitable changes is a true talent and...
Oct 14, 20203 min read
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The Math in Media: Digital Edition
There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...
Oct 6, 20204 min read
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Augmented Reality Advertising Isn’t the Future. It’s Here!
To Stay Competitive, Regional Companies Should Consider AR Advertising Augmented reality (AR) has quickly grown in the world of...
Oct 8, 20192 min read
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Even Regional Businesses Need to Choose Their Influencers Wisely
Some influencers don’t influence anyone. Regional businesses are always looking for new and effective ways to connect with their...
Sep 3, 20192 min read
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Sexy Looks Like This for a Regional Company’s Media Plan
When it comes to strategically placing media buys, the media portion is just as important as the creative. TV, cable, radio, magazines,...
Aug 13, 20192 min read
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For a Regional Brand, Podcasting May Prove as Successful as Influencer Marketing
Regional Brands Can Benefit from Podcast Advertising and Stay Ahead of The Curve! Podcasts continue to grow in popularity as more and...
Aug 6, 20193 min read
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