Why Media Pre-Planning is the Missing Piece in Your Campaign Strategy
Across the advertising industry, the rush to launch campaigns and exceed goals often overshadows the importance of pre-planning. As an...
Jan 142 min read
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Where’s The Common Sense?
Over the last ten years, we have seen some impressive advances made not only in data science, engineering, and analytics but also in the...
Jan 9, 20243 min read
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Deepfake Ads, When Technology Outpaces Intelligence
It appears we may be about to endure another calamity but this one may be truly epic. As AI has worked its way to the forefront so has...
Jan 2, 20243 min read
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It’s What You Learn After You Know It All That Really Counts - Part 2
Last week I spoke a bit about the communication breakdown between marketing departments and media agencies when creating a campaign...
Dec 19, 20233 min read
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It’s What You Learn After You Know It All That Really Counts - Part 1
I’m clearly not the smartest guy in the room. Heading an advertising agency for the past 30 years and buying just a little north or south...
Dec 12, 20233 min read
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The Buzz Phrase for Advertising in 2023 ……. AI!
I receive multiple emails daily with the latest and greatest AI for advertisers and agencies. What is AI? Artificial intelligence (AI) is...
Oct 17, 20232 min read
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Shoppers Want a More Personalized Experience from Brands
In today’s retail marketplaces, any type of resistance to the customer experience can lead to lost sales. In fact, according to many...
Sep 19, 20232 min read
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Craft Brewers Looking to Begin Advertising Should Check This Out!
Everyone knows that the craft brewery industry is booming, but increasing sales has become extremely challenging. Although we see many...
Jun 13, 20232 min read
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Email Marketing: To “Send” or not to “Send” That is the Question
When it comes to creating quality marketing campaigns, email marketing is still a good choice, especially for small business owners. It...
May 2, 20234 min read
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Dead or Alive? Media Today
I find numbers quite interesting. I’m a self-proclaimed numbers geek for sure. I love tracking curves, paths, projections, charts,...
Feb 28, 20234 min read
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Superbowl vs. AI, Who Really Wins?
Many of you probably watched the Superbowl recently, so you know how it ended. It ended with my team, the Eagles overcoming many things...
Feb 21, 20233 min read
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A Big Mistake: Regional Companies That Repurpose TV Ads
A mid-market company that saves a buck using a “Made for TV” commercial online loses more than they gain. When online video channels like...
Dec 21, 20222 min read
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Programmatic Advertising: The Past, Present & Future!
Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...
Oct 18, 20223 min read
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Location Based Advertising: Is Anybody Really Out There?
With consumers requesting more privacy and less sharing and selling of their information, the ability for advertisers to be able to...
Sep 27, 20223 min read
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Why Regional Companies Need Cross-Channel Advertising
Mid-Market companies should consider cross-channel advertising in their media mix. Mid-market companies have a plethora of online...
Sep 20, 20222 min read
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Mobile Targeting Better Be Missile Accurate, Hitting the Right “Spot”
We are clearly a mobile-centric society. As a result, the excessive use of mobile devices has led to a major increase in mobile app...
Sep 13, 20223 min read
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The Future of Software Automation within Marketing and Media Buying
AI and Tech are key but not everything! With the inception of new technology features such as Siri, Amazon’s Alexa, Tesla, and others, we...
Sep 6, 20223 min read
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The Endless Stream of Streaming Services for Consumers & Advertisers
It is no surprise that connected television (CTV) and streaming video is all the rage. While cord cutting has been “a thing” with younger...
Aug 23, 20223 min read
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Could the QR Code be the Future of Marketing? ……Again!
Suddenly, the decades-old digital channel, considered to be a dead technology in the U.S., is gaining traction with consumers. QR (quick...
Aug 10, 20223 min read
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Maybe it’s Time for a John Wanamaker State of Mind!
As John Wanamaker once said, “I know 50% of my advertising is working, I just don’t know which half!”. However, today the advertising...
Aug 9, 20224 min read
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