Mar 21, 20221 min read
A3 Media Announces SocialShelf® Trial in NJ’s Bourbon Street Wine & Spirits Chain
A3 Media’s new advertising technology, Social Shelf, is specifically built to help educate consumers about small and mid-size brands,...
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Feb 8, 20223 min read
Where is Everybody and What Are They So Busy Doing?
I’m a straight head on guy, by most accounts. I see a problem, or a goal and I try to rationalize the fastest and most accurate way to go...
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Feb 1, 20223 min read
OMG…My Kingdom for Good Salespeople!
Far be it from me to criticize anyone else. I definitely have my flaws, but I do try to work on them and make improvements every day. And...
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Jan 18, 20223 min read
30 Years in Search of the Best Ad Tool! By Jove, I Think We Did It!
I am entering my 30th year in the advertising and media industry, heading A3 Media. That’s a pretty good run and I have been extremely...
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Dec 14, 20212 min read
Stop Selling and Start Sharing
As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...
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Dec 7, 20212 min read
Consumers Want Brands That Unite
Today, people seem more divided than ever before. Many discussions seem to shift toward who and what is right and who or what is wrong....
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Nov 16, 20212 min read
AI and the New Era of Conversational Marketing
Conversational marketing enables brands to communicate with existing customers and prospective leads in a way that is much more...
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Nov 9, 20212 min read
A3 Media Launches SocialShelf® at Select GIANT Stores
PRESS RELEASE FOR IMMEDIATE RELEASE November 2, 2021 TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to...
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Oct 4, 20213 min read
A Sales Team and Not a Sale in Sight!
In my ongoing series discussing salespeople (see prior blogs), I would like to again discuss the personal disconnect many sales teams...
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Sep 27, 20213 min read
Advertise in Earnest
Of all the advertising categories that are available to advertisers, informative advertising is the category that makes the most sense to...
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Sep 20, 20212 min read
It Takes Much More Than a Sales Deck to Make a Good Salesperson!
It’s become quite apparent to me that many salespeople have lost their hunger and appetite for hard work! Except for possibly the “lead...
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Sep 13, 20212 min read
You Have Mail
A Barrage of Emails Isn’t Making Me Interested in What You Are Offering According to Statista, there were more than 306 billion emails...
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Aug 16, 20212 min read
Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
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Jul 26, 20213 min read
Automation is Missing Three Key Components!
There are two business categories related to agency work that I’m beginning to feel like are a dime a dozen, lead generation companies...
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Jul 12, 20212 min read
“Listen Up!” Podcasts Are a Medium Worth Tuning Into!
Over the past few years, more and more news about podcasts continues to come out. Sony Music Entertainment acquired British audio and TV...
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Jun 21, 20213 min read
Jeez, Let Me Use It First!
We all know referral business is still the best type of advertising any brand can receive. There isn’t a better endorsement than one...
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Jun 14, 20213 min read
Advertising to the Post-Pandemic Consumer: Things “Are A” Changing!
Whenever consumer behaviors shift, advertising spends must adjust in response. It doesn’t make much sense to spend advertising budgets on...
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May 10, 20213 min read
The Out of Home Comeback!
In March of 2020, my agency had to do a lot of pivoting for our client’s media programs. Being in a locked down situation, meant...
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May 3, 20213 min read
Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
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Apr 19, 20212 min read
To LinkedIn or Not? It’s becoming the Question!
It’s become apparent to me that our society is one of “use it” until we “abuse it”. What am I talking about? Truth is a hundred things,...
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