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5 Good Reasons Why a Regional Company Needs a Customized Media Plan

The best way for a mid-market company to grow their business, is to receive a custom media plan. There are agencies of all sizes....

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Marketing Focus Has to Shift with the New Consumer Trends!

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Marketing Focus Has to Shift with the New Consumer Trends!

Marketing has faced countless challenges over the past few years, and consumers now expect brands to provide them with a more...

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Programmatic Advertising: The Past, Present & Future!

Oct 17, 20223 min read

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Programmatic Advertising: The Past, Present & Future!

Over the past two years, we have all been susceptible to a multitude of unexpected and unpredictable situations. The adjustments we have...

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Playing the TV/CTV/OTT Media Buying Game

Jul 4, 20223 min read

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Playing the TV/CTV/OTT Media Buying Game

After nearly three decades of media planning, I must confess, I’ve always looked at the “data” and “information” provided by all media...

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May 9, 20223 min read

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The 80/20 Mistake

The REAL Advantages of Utilizing the Right Media Buying Agency Your marketing team has spent months developing a compelling ad campaign...

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Welcome to 2022, the Meta-Crypto Universe!

Apr 25, 20222 min read

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Welcome to 2022, the Meta-Crypto Universe!

Without doubt two of the biggest buzz phrases this year are Metaverse and Cryptocurrency, or just Crypto. While we’ve all heard of them,...

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There Is More to Advertising Than Great Creative!

Apr 18, 20223 min read

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There Is More to Advertising Than Great Creative!

Whether small or large, new, or established, nearly every business wants or needs to advertise. Unfortunately, not everyone understands...

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Lazy and Stupid is No Way to Go Through Life, Kid!

Dec 28, 20213 min read

BUDGET

Lazy and Stupid is No Way to Go Through Life, Kid!

I am seriously tired of lazy agencies and media outlets. You know, the ones that think their clients are too dumb to know better! So, let...

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Dec 14, 20212 min read

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Stop Selling and Start Sharing

As the owner of a media agency, and someone who is tasked with helping my clients spread their word through various forms of media, I see...

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Feb 23, 20213 min read

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To Cut or Not to Cut? Which Budget Is the Question!

Times have been very tough for many industries this past year, due to the Coronavirus pandemic and many businesses are feeling the need...

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Social Media Done Right, Produces Results! What You Need to Know to Go Toe to Toe with the Big Boys

Oct 20, 20203 min read

BUDGET

Social Media Done Right, Produces Results! What You Need to Know to Go Toe to Toe with the Big Boys

Of all the advertising mediums to have changed over the years, social media advertising may have come the furthest in terms of where it...

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Oct 5, 20204 min read

BUDGET

The Math in Media: Digital Edition

There are many ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I look to the...

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Sep 28, 20204 min read

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The Math in Media: Out of Home Edition

There are many different ways to measure various forms of media. To help my clients achieve the best ROI from their media campaigns, I...

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A Peek Inside Post Pandemic Media Planning

Jun 1, 20204 min read

BUDGET

A Peek Inside Post Pandemic Media Planning

Last week I discussed the need for every company to have a post-pandemic media strategy that can anticipate the uncertainty that is to...

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5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

Sep 16, 20194 min read

BUDGET

5 Things Regional Companies Need to Know When Selecting A Media Buying Agency

A regional company should ask tough questions before partnering with a media buying agency. With the vast number of media options...

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4 Media Strategy Elements That Could Prove Costly for a Regional Business

Mar 5, 20193 min read

BUDGET

4 Media Strategy Elements That Could Prove Costly for a Regional Business

Before implementing in-house media plans, Mid-Market companies need to consider the time and expense it takes to deploy these steps. We...

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The Importance of a Regional Company and Its Agency’s Relationship

Feb 26, 20194 min read

BUDGET

The Importance of a Regional Company and Its Agency’s Relationship

Why do mid-market companies look to make agency changes? Regional companies compete against national brands. One edge they have, if...

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Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Feb 14, 20193 min read

BUDGET

Top 3 Digital Marketing Trends Regional Companies Should Look for in the Next Year

Mid-market companies need to stay ahead of the digital curve if they want to continue to increase their return on their media...

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5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Feb 13, 20193 min read

BUDGET

5 Media Topics Regional Companies Should Discuss When Interviewing Agencies

Important points mid-market companies should discuss when interviewing new media buying agencies. Smart media buying can help you get...

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The Benefits of Online Radio Advertising for Regional Companies

Feb 12, 20192 min read

BUDGET

The Benefits of Online Radio Advertising for Regional Companies

Mid-market companies should seriously consider online radio as part of their media investment. If you’ve been reading my articles, then...

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FRANK GUSSONI

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