Misleading Ads Vs. Persuasive Ads. There is a Big Difference!
No one likes misleading advertisements. Misleading is the best word I can think of to describe this tactic, because it suggests that...
Aug 17, 20212 min read
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What Happens Locally, Needs to Expand Carefully!
What is brand culture? Brand culture is the unique development of expression that affects the way people feel about your company and its...
Jun 1, 20213 min read
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Influencers Are Having an Influence on Both Consumers and Marketers
Influencers are people that have the ability to influence consumer’s choices. The basic definition of influencer marketing is a celebrity...
May 4, 20213 min read
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Virtual Event Sponsorship Opportunities are Virtually Everywhere
What do job fairs, benefits, trade shows, exhibitions, conferences and concerts have in common? These are all events that have pivoted...
Apr 27, 20213 min read
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Brand Loyalty Is Getting a Facelift! Regional Businesses Should Take Advantage
For decades, many of the largest companies have relied on brand loyalty and the dedication from countless consumers to purchase their...
Aug 11, 20202 min read
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