Site icon Frank's Take

Trust Us…Proprietary BS!

Salesperson holding up a sign that reads "trust me" over their face

I honestly have no idea how many presentations and interviews vetting companies and discussing media choices I have sat in on and at times suffered through, but it’s easily in the thousands during my thirty years!

At our agency we are always looking for the next “real” platform, software and medium, before they become common place. We believe we owe our clients to do so. We want to utilize the best tools possible to catapult their brand and their sales. That’s not just our job, it’s our duty! And during those years we have vetted some serious contenders. Those ARE NOT the ones I intend to discuss here.

Being as experienced as we are with this process, typically within the first five minutes we know whether we have a snake oil huckster or someone of true substance and knowledge on with us.

I would like to make a few suggestions to the hucksters and their agency list, if I may:

I could have made this list probably hundreds of “what-ifs”, but you get my point.

My point is as a media agency you work for your clients and you are supposed to protect their interests and budgets like it were your own. When the hucksters proudly boast about how many clients they have and drop big names, I just shake my head and think…there’s another company being bamboozled by their agency.  

No one can know everything. And to be honest and say “I don’t know but I’ll find out the answer for you” is completely respectable in my book. But very few people do that anymore. They just try to razzle and dazzle you with BS. I call them diabolical schmoozers!

In the media industry you need to work hard, be honest and equally as important, you need to stay up on all the changes occurring month by month and day by day. So, you can weed out fact from fiction. If you don’t, you’re not only doing a disservice to your organization but your clients. And trust me, that will come back to bite you and your client in the AS*!

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