Augmented Reality Advertising Isn’t the Future. It’s Here!

To Stay Competitive, Regional Companies Should Consider AR Advertising

Augmented reality (AR) has quickly grown in the world of technology. AR mobile games are played by millions of people all over the world. But AR isn’t just about games. It goes way beyond gaming and entertainment. AR has huge potential in many industries, from education to healthcare to construction. However, the greatest potential and largest market share for AR is in the marketing and advertising industry and it’s going to drastically change the digital and mobile advertising landscape soon.

The world has gone digital. There are billions of active internet users globally and plenty of work for advertisers and marketers. Digital advertising continues to expand, programmatic particularly, and it should be no surprise that worldwide spending on digital ads is expected to grow to over $300 billion in 2020 according to many sources.

AR enables interactive advertising allowing regional marketers and advertisers to reach their consumers in new digital and mobile ways. Some larger companies have already embraced this technology in their advertising efforts. If you aren’t sure whether it’s worth a shot, you should be aware of all the benefits that augmented reality advertising provides and how exactly you can use this technology for your own regional business.

Although AR ads have been used mainly by early adopters so far, they are sure to become more popular as the number of AR users grows. The main reason these businesses are using AR marketing is that it generates greater engagement with their brands. Potential customers aren’t just looking at or reading your message, they’re interacting with it. This means that they are much more likely to recall the message being conveyed.

Mobile has become one of the most powerful media types through which consumers now engage with brands. AR provides another tool in your belt for increasing brand recognition and boosting sales in this medium. Because AR experiences are so immersive, they can often generate more emotional responses from the viewers. Whether it’s surprise, suspense or amusement, making your viewers feel something is another way to make your message more memorable which drives more brand awareness.

Consumers have always wanted to try things before they buy them and in order to try to make a sale, businesses have always had to have the inventory and staff available to accommodate. Automobile test drives, changing rooms, complimentary services, and free samples speak to the effectiveness of this sales strategy. Using AR, potential consumers can get a sample of many products and services without ever actually interacting with them directly which can eliminate the need to carry all that inventory in-house.

Augmented reality is more than just a fad and as the applications of augmented reality begin to multiply, more businesses are realizing the benefits to promote their products and services presents. It is now poised to be one of the driving forces behind sales and marketing for some time to come. In an aggressive market, an augmented reality campaign can be that distinguishing factor that allows a brand to stand out from its competitors to create a connection and stronger brand recognition.

Using AR, proactive regional businesses will be able to upgrade their customer experience, which in turn will lead to increased business opportunities, sales and keep them nose to nose with their competitors.

Author: Frank Gussoni

President & Founder of A3 media. We're Type A. We transform media from an expense into a smart investment.