Re-Introducing the “Blog” Into A Regional Company’s Content Marketing Plans

Should regional companies utilize a blog page in conjunction with their social media? Absolutely!

In the world of social media, regional brands are finally starting to figure out that content is king. That audiences everywhere are looking to be engaged with and not sold to. These companies need to ensure that they are posting content that their “followers” find interesting, amusing and helpful, all through a short clip of minimal characters and an image that will make people stop scrolling through their phones.

Maybe social content should go back to its original roots by way of the “blog.” Blogs are a great way for brands to share even more with their audiences while not being limited to the amount of characters they use or being surrounded with and competing against more tweets and posts from competitors and outsiders.

Gaining a consumer’s attention from a traditional social media outlet like Twitter, Facebook or an Instagram feed are great ways to start brand engagement with a company. It gives an audience a small sample of what a company has to say. But from these social media posts, that audiences can be encouraged to jump over to a website for more content. A social media post is like letting your audience peak into the window of a house, while a blog on a website is like inviting them in through the front door and saying, “Sit down and make yourself at home.”

A blog space is the perfect area to share more details about a company and their brands. And unlike social media, it’s a great place for storytelling. Every post should allow for a deeper dive into a company’s culture and values. It’s an opportunistic area to supply more details on big announcements and happenings within the company. All of which builds a better connection with the audience reading them.

Blog success comes by following these four points:

1. Stay Consistent
No one appreciates visiting a blog site with stagnant and outdated information or updates. You’re your blog posts current on a regular schedule.

2. Create Engagement
Just like a social media post, a blog entry should be interesting, informative or even entertaining. Try both written and video content to get people’s attention.

3. Do Some Discovery
Ask customers for feedback and take surveys to find out what kind of information they would like to see posted on a blog.

4. Don’t Sell
A blog is not a sales tool, so don’t use it like one. There are plenty of other places to sell a brand. Share tips, tricks and advice. Businesses can even encourage participation in a comments section.

Regional businesses across all types of industries can use blog content to attract protentional new customers as well as show that they themselves are leaders within their own industry. Just remember to create a blog with purpose and a strong content strategy that consistently highlights the brand.

Author: Frank Gussoni

President & Founder of A3 media. We're Type A. We transform media from an expense into a smart investment.